The Story Behind IT’S A FAD. by Sara Leonardi
Hot off the press - IT’S A FAD. by Sara Leonardi has been featured in Noosa Country Style magazine, celebrating the artistry, individuality, and slow-fashion ethos that define every collection.
From Venezuela to Italy, New York to India, designer Sara Leonardi has gathered inspiration from every corner of the globe. Her travels and eclectic career, spanning real estate, gallery ownership and interior design, have all informed her bold approach to fashion.
Today, as the founder of IT’S A FAD., Sara blends those global influences with the grounded lifestyle she cherishes in the Noosa Hinterland. Her boutique on Hastings Street is more than a destination for vibrant, ethically crafted clothing; it’s a reflection of a life lived creatively — shaped by both the world abroad and the community she now calls home.
What began as a creative outlet has evolved into a full-fledged expression of confidence and craftsmanship. Each piece tells a story - from the bold marbling techniques to hand-finished details that make every garment unique.
Designed in Noosa and made in limited runs, these collections embody the balance of effortless style and intentional design - the kind of pieces that feel as good to wear as they look.
The feature shines a light on the why behind the brand: to help women rediscover their individuality, to wear colour with confidence, and to find joy in dressing up again.
This recognition from Noosa Country Style is not just a nod to the clothes, but to the creative journey - to the art, the process, and the women who wear them.
Read the full digital feature here or visit us in-store to experience the collections in person.