Stories + Style

As Seen in Noosa Country Style Magazine
Born in Noosa, inspired by travel, and defined by creativity - IT’S A FAD. by Sara Leonardi has been featured in Noosa Country Style, spotlighting the brand’s passion for timeless,...
As Seen in Noosa Country Style Magazine
Born in Noosa, inspired by travel, and defined by creativity - IT’S A FAD. by Sara Leonardi has been featured in Noosa Country Style, spotlighting the brand’s passion for timeless,...

Marbling – Art in Motion
Discover our latest collection where fashion meets fine art. Each dress is created using the centuries-old craft of marbling, producing one-of-a-kind patterns on lustrous cotton sateen. No two pieces are...
Marbling – Art in Motion
Discover our latest collection where fashion meets fine art. Each dress is created using the centuries-old craft of marbling, producing one-of-a-kind patterns on lustrous cotton sateen. No two pieces are...

Visit Noosa like a local: Your cheat sheet!
Discover the best things to do in Noosa — dining, shopping, family fun & style tips. A local’s cheat sheet for your perfect Noosa holiday.
Visit Noosa like a local: Your cheat sheet!
Discover the best things to do in Noosa — dining, shopping, family fun & style tips. A local’s cheat sheet for your perfect Noosa holiday.

The Evolution of IT’S A FAD.
Discover the journey of IT’S A FAD. - from Bondi Markets to Noosa and beyond. A fashion brand designed for women in midlife, redefining style, confidence, and evolving wardrobes for...
The Evolution of IT’S A FAD.
Discover the journey of IT’S A FAD. - from Bondi Markets to Noosa and beyond. A fashion brand designed for women in midlife, redefining style, confidence, and evolving wardrobes for...

Our Story: IT’S A FAD. by Sara Leonardi
IT’S A FAD. by Sara Leonardi began in 2019 at the Bondi Markets with hand-dyed streetwear and has since evolved into a sustainable fashion brand for women 30+ and beyond....
Our Story: IT’S A FAD. by Sara Leonardi
IT’S A FAD. by Sara Leonardi began in 2019 at the Bondi Markets with hand-dyed streetwear and has since evolved into a sustainable fashion brand for women 30+ and beyond....
Collections
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Spring/Summer '25
Featuring: Marbled. Wear your story in bold, crafted, limited-edition style. A celebration...