Thank you to everyone who joined us on Hastings Street or watched from the Miss Moneypenny's deck. A special thank you to Aria Property Group, Fashion Queensland and the incredible hair and makeup teams for bringing the vision to life.

Photography by @chevaunehindley. Hair by @stefanhair. Makeup by @gemmamorganmua and @makeupbylukesy.

What a spectacular weekend on Hastings Street. Fashion on Concours, presented by Aria Property Group, transformed Noosa's most iconic strip into a stunning open-air runway, and IT'S A FAD. was thrilled to be part of the show.

Set against a backdrop of rare and desirable classic cars from Noosa Concours d'Elegance, we showcased our latest arrivals alongside some of Hastings Street's most loved retailers. The energy, the styling and the beautiful Noosa sunshine made it an event to remember.

A celebration of local design

Now in its second year, Fashion on Concours celebrates Queensland and Noosa designers by bringing their collections directly to the street. Produced by Fashion Queensland, the runway parade wove its way through the crowds, giving everyone a front-row view of the season's best looks.

For IT'S A FAD., it was the perfect opportunity to share our signature prints, relaxed silhouettes and limited-edition sets with a vibrant local audience.

Runway highlights

Our runway edit featured effortless pieces designed for the Noosa lifestyle - from beautifully billowing sleeves and striking floral maxis to our much-loved Heritage collection checks. Each look reflected the easy, expressive spirit of IT'S A FAD.