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NEW ARRIVALS

Final Chapters Sale • Final Sizes

NEW ARRIVALS
CLOTHING
ACCESSORIES
SALE
ABOUT / OUR STORY + STYLE
CONTACT US

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NEW ARRIVALS
CLOTHING
ACCESSORIES
SALE
ABOUT / OUR STORY + STYLE
CONTACT US

Search

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Visit our store

6/18 Hastings Street (Bay Village)
Noosa, Queensland 4567

Monday - Sunday: 9:30am - 5:00pm
May differ on Public Holidays

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OUR MISSION

Sara Leonardi believes in the power of collaboration, creativity, and conscious design. IT'S A FAD. is a Noosa-based women's fashion label offering limited edition clothing in beautiful prints and premium cotton — thoughtfully curated in small runs so every piece stays special.

We work exclusively with women-owned businesses, from manufacturing to the unique pieces we stock. Every item reflects a commitment to craftsmanship, sustainability, and supporting a global community of female entrepreneurs.It's a celebration of friendship. We treat our customers as we do our closest friends — with warmth, honesty, and a shared love for artistry.

Here, every purchase is personal, every piece has a story, and every connection matters.

Visit us at 6/18 Hastings Street, Noosa from 9.30am – 5.00pm, 7 days a week. Holiday hours may differ.

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