📦 ALL ORDERS WILL BE SHIPPED AFTER DEC 10th

IT’S A FAD. is a wearable Art Label created by Sara Leonardi focusing on hand tie-dyed bespoke pieces. As well as a range limited edition capsule collections featuring resort & street wear pieces with original IT’S A FAD. prints.

 IT’S A FAD. by Sara Leonardi is ecstatic to announce its newest collaboration with TuTu Du Monde.

Grab your board, blades, ball, or bat, and follow us from party to playground, as we take Tutu Du Monde to the streets. Introducing Sidewalk Mystic, the boldly urban collaboration between Tutu du Monde and IT'S A FAD by Sara Leonardi.

NEW Safari Bandana Collection

NEW Safari Bandana collection

I am obsessed with high waisted wide leg pants, these are the perfect balance to create a slimming effect. This original Safari Bandana print is very 90’s, a bit Versace, a bit Miami vice, a bit over the top.

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Limited edition sets

In love with these Fanta Fantastic joggers sold as part of an ice-dye coord set. Match with denim, army green jacket...Possibilities are endless with. one of my one of a kind jogger and sweater sets

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IT’S A FAD. Original Safari Prints are here!!!

The Safari Essential Collection -has landed! The Big Shirt, Wide legged pant and Crop Ballon Sleeve in this gorgeous combo of sage and ecru zebra inspired original IT’S A FAD. Also comes in a pink and reddish combo of tie top shirt, shorts pants and oversized shirt.

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IT'S A FAD. LAB.

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Leather weather is the new sweater weather

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cuteness overload - new baby sets

  • Baby Set Evergreen size 0
    Baby Set Evergreen size 0
    Regular price
    $79.00
    Sale price
    $79.00
  • Baby Sets Cloud Candy size 0
    Baby Sets Cloud Candy  size 0
    Regular price
    $79.00
    Sale price
    $79.00
  • Baby Set Evergreen size 00
    Baby Set Evergreen size 00
    Regular price
    $79.00
    Sale price
    $79.00
  • Baby Sets Cloud Candy size 00
    Baby Sets Cloud Candy  size 00
    Regular price
    $79.00
    Sale price
    $79.00

ice-dye jogger sets

  • Rainbow Magic Ice Dye set (size S ) one off piece.
    Rainbow Magic Ice Dye set (size S ) one off piece.
    Regular price
    $195.00
    Sale price
    $195.00
  • Amore Ice Dye set (size S ) one off piece.
    Amore Ice Dye set (size S ) one off piece.
    Regular price
    $295.00
    Sale price
    $295.00
  • Rainbow Magic Ice Dye set (size L ) one off piece.
    Rainbow  Magic Ice Dye set (size L ) one off piece.
    Regular price
    Sold out
    Sale price
    $295.00
  • Green Light Magic Ice Dye set (size S ) one off piece.
    Green Light Magic Ice Dye set (size S ) one off piece.
    Regular price
    $295.00
    Sale price
    $295.00

Welcome to IT'S A FAD.

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My business ethos

This is very important to me. Since I started @itsafadbysaraleonardi I have stuck to some simple basics that have become IT’S A FAD. ethos.
I believe that Ethos equals moral character.

My No.1 ethos: To support women

I work with women owned businesses from manufacturers all the way through to embroiderers and artists. When I can I reach out to women to grow our mutual business, collaborate and support each other.

My No.2 ethos: Sustainability

For me, being sustainable means not adding waste to the planet. To stay sustainable I produce small batches of ice-dye designs & work on demand. I have also invested in 100% compostable packaging.