IT’S A FAD. is a wearable Art Label created by Sara Leonardi focusing on hand tie-dyed bespoke pieces. As well as a range limited edition capsule collections featuring resort & street wear pieces with original IT’S A FAD. prints.
 IT’S A FAD. by Sara Leonardi is ecstatic to announce its newest collaboration with TuTu Du Monde.
Grab your board, blades, ball, or bat, and follow us from party to playground, as we take Tutu Du Monde to the streets. Introducing Sidewalk Mystic, the boldly urban collaboration between Tutu du Monde and IT'S A FAD by Sara Leonardi.
NEW Safari Bandana collection
I am obsessed with high waisted wide leg pants, these are the perfect balance to create a slimming effect. This original Safari Bandana print is very 90’s, a bit Versace, a bit Miami vice, a bit over the top.
Limited edition sets
In love with these Fanta Fantastic joggers sold as part of an ice-dye coord set. Match with denim, army green jacket...Possibilities are endless with. one of my one of a kind jogger and sweater sets
IT’S A FAD. Original Safari Prints are here!!!
The Safari Essential Collection -has landed! The Big Shirt, Wide legged pant and Crop Ballon Sleeve in this gorgeous combo of sage and ecru zebra inspired original IT’S A FAD. Also comes in a pink and reddish combo of tie top shirt, shorts pants and oversized shirt.
IT'S A FAD. LAB.
What’s at IT’S A FAD. LAB u ask? There is so much amazing stuff at the "LAB" that is not online and you must, try on, feel the fabric ...experience the whole VIBE.... remember most bespoke pieces are just that one-off pieces. Come hang out with me - DM to make an appointment x
Leather weather is the new sweater weather
My goal is to make the most unique/ custom made leather jackets, pants & skirts.... the definition of street wear is @itsafadbysaraleonardi leather range. Each garment is made to order totally customisable. From the colour of the leather, personalised embroidery and super cool lining!!! So hurry because leather weather is the new sweater weather.
cuteness overload - new baby sets
ice-dye jogger sets
Welcome to IT'S A FAD.
Welcome to my studio and online shop. It is my absolute passion to make unique one off wearable art works. Fabric is my canvas and colour allows me to express myself as an artist. I love fashion and feel that what we adorn ourselves with on a daily basis is the first true expression to the world of how we wish to be perceived.
I hope my clothes bring you joy and happiness and you wear them while creating positive memories. All Its a fad wearable art works come with a signed certificate of authenticity.
I also work on custom orders so please contact me at so that I can create a garment unique to your needs and size.Â
Sara x
My business ethos
This is very important to me. Since I started @itsafadbysaraleonardi I have stuck to some simple basics that have become IT’S A FAD. ethos.
I believe that Ethos equals moral character.
My No.1 ethos: To support women
I work with women owned businesses from manufacturers all the way through to embroiderers and artists. When I can I reach out to women to grow our mutual business, collaborate and support each other.
My No.2 ethos: Sustainability
For me, being sustainable means not adding waste to the planet. To stay sustainable I produce small batches of ice-dye designs & work on demand. I have also invested in 100% compostable packaging.