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OUR MISSION

At IT’S A FAD., we believe in the power of collaboration, creativity, and conscious design. Our limited capsule collections are thoughtfully curated, working exclusively with women-owned businesses from manufacturing to the unique pieces we stock.

Every item we create and showcase reflects our commitment to craftsmanship, sustainability, and supporting a global community of female entrepreneurs.

More than a brand, IT’S A FAD. is a celebration of friendship. We treat our customers as we do our closest friends with warmth, honesty, and a shared love for artistry. Here, every purchase is personal, every piece has a story, and every connection matters.

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