Stories + Style
The Evolution of IT’S A FAD.
Discover the journey of IT’S A FAD. - from Bondi Markets to Noosa and beyond. A fashion brand designed for women in midlife, redefining style, confidence, and evolving wardrobes for...
The Evolution of IT’S A FAD.
Discover the journey of IT’S A FAD. - from Bondi Markets to Noosa and beyond. A fashion brand designed for women in midlife, redefining style, confidence, and evolving wardrobes for...
Our Story: IT’S A FAD. by Sara Leonardi
IT’S A FAD. by Sara Leonardi began in 2019 at the Bondi Markets with hand-dyed streetwear and has since evolved into a sustainable fashion brand for women 30+ and beyond....
Our Story: IT’S A FAD. by Sara Leonardi
IT’S A FAD. by Sara Leonardi began in 2019 at the Bondi Markets with hand-dyed streetwear and has since evolved into a sustainable fashion brand for women 30+ and beyond....
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New Arrivals
This time of year calls for pieces that work - unique enough...
