Being part of the In Noosa Magazine summer edition feels like a natural extension of what we love most - supporting local business, celebrating community, and being part of the creative heartbeat of Noosa.
Although my inspiration is rooted in travel - in the people, places and experiences gathered across the world - sharing it here in Noosa feels especially meaningful, surrounded by vibrant women who bring their own style, energy and stories into the boutique on Hastings St.
When you run a small, slow-fashion boutique, you’re not just selling clothes.
You’re sharing ideas. You’re creating connection. You’re building a space where women feel seen, confident and inspired and it was great to collaborate with the local team at In Noosa Magazine.
A Year of Creativity, Change and Community
As the magazine reflected, this year has been full of challenges and stand-still moments - and also full of warmth, kindness and community support.
I’ve seen that firsthand in the boutique:
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the conversations between strangers
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the women returning each holiday
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the messages from customers styling their favourite pieces
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the friendships and confidence built over a simple try-on
It’s the magic of Noosa, and it never gets old.
A Thank You from me
If you discovered IT’S A FAD. by Sara Leonardi through In Noosa Magazine, welcome.
If you’ve been here for a while, thank you for your continued love and support.
And if you entered the Reader Survey - good luck! I can’t wait to treat one of you to a beautiful boutique experience.
Here’s to a safe, sunlit and stylish summer.
See you in the boutique - or online, if you’re reading from afar.
Sara x
Discover the edition here.
Header image courtesy of Hastings St Noosa