At IT’S A FAD., we design for real women, real movement and real life.

Our pieces are intentionally cut to feel effortless. Relaxed silhouettes, breathable natural fibres and shapes that allow you to move, travel, gather and live beautifully.

Many of our styles feature panel construction, butterfly cuts, kaftans and relaxed tailoring. They are designed to be forgiving rather than restrictive.

How We Size

We produce in limited capsule runs, typically:

S/M & L/XL and XS, S, M, L, XL, XXL

Occasionally you will see numbered sizing in more tailored pieces.

Each product page includes flat garment measurements in centimetres (cm) so you can compare with something you already own and love.

We always recommend measuring a similar garment laid flat rather than measuring your body directly.

General Body Guide

This is a general reference only. Always refer to the garment measurements listed on each product page.

SM generally suits AU 8–12
L/XL generally suits AU 14–16

Fit may vary slightly depending on cut and fabric.

How to Measure

All garment measurements listed online are:

• Measured in centimetres (cm)
• Taken with the garment laid flat
• Measured seam to seam

We recommend measuring a similar piece from your wardrobe to get the most accurate comparison.

Measuring a Garment (Laid Flat)

Bust

Lay the garment flat.
Measure straight across from underarm to underarm.
Double this number to compare with your body measurement.

Waist

Measure straight across the narrowest part of the garment.
If elasticated, measure relaxed first, then gently stretched to understand flexibility.

Hips

Measure across the widest part of the garment, usually 18–22cm below the waist depending on the style.

Length

Measure from the highest shoulder point down to the hem.

Fit Notes

• Panel dresses are designed to skim, not cling
• Butterfly silhouettes are relaxed and often adjustable
• Elastic waists allow flexibility
• Belts are removable unless stated otherwise
• Natural fibres may relax slightly with wear
• Hand-finished garments may have slight measurement variations

If you prefer a neater fit, choose the smaller size within your range.
If you love volume and movement, stay true to size or choose the larger option.

Between Sizes?

We recommend:

• Choosing based on bust measurement for dresses
• Choosing based on hip measurement for pants
• Reading the individual product fit notes carefully

Still unsure?

Message us on the site or DM us on Instagram.
We want you to feel confident and excited when your piece arrives.

Our collections are not designed to restrict you.
They are designed to move with you.

Comfort and statement can coexist.
Freedom and femininity can coexist.

Wear what feels like you. Sara 💋