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  • NEW ARRIVALS
  • CLOTHING
    • Collections
    • Cardigans / Jackets
    • Resort Collection
    • Dresses
    • Tops
    • Pants / Shorts / Jumpsuits
    • Skirts
    • Sets
    • Kaftans / Cover Ups
  • ACCESSORIES
    • Nadia Dafri Bags
    • All Bags
    • Flabelus Shoes
  • SALE
  • ABOUT / OUR STORY + STYLE
  • CONTACT US
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  • Pink and Green Ikat Panel Dress — IT'S A FAD. Dress from Noosa, Australia

    Pink and Green Ikat Panel Dress

    Pink and Green Ikat Panel Dress

    Regular price $269.00
    Regular price Sale price $269.00
    Unit price /  per 
  • Rainbow Girlfriend Short Sleeveless Panel Dress - FINAL SALE — IT'S A FAD. Dress from Noosa, Australia

    Rainbow Girlfriend Short Sleeveless Panel Dress - FINAL SALE

    Sale

    Rainbow Girlfriend Short Sleeveless Panel Dress - FINAL SALE

    Regular price $229.00
    Regular price $289.00 Sale price $229.00
    Unit price /  per 
    Sale
  • Cherry Check Collection Tie Top

    Cherry Check Collection Tie Top

    Cherry Check Collection Tie Top

    Regular price $105.00
    Regular price Sale price $105.00
    Unit price /  per 
  • Close-up of a person wearing a patterned shirt with orange designs on a white background

    Orange Toile Chinoiserie Butterfly Shirt - FINAL SALE

    Sale

    Orange Toile Chinoiserie Butterfly Shirt - FINAL SALE

    Regular price $180.00
    Regular price $225.00 Sale price $180.00
    Unit price /  per 
    Sale
  • A woman modeling a tiered maxi dress with a navy blue base featuring a gold chain-link pattern on the bodice and a colorful floral print on the skirt.

    Ophelia Snakes & Florals Smocked Tiered Maxi Dress

    Ophelia Snakes & Florals Smocked Tiered Maxi Dress

    Regular price $369.00
    Regular price Sale price $369.00
    Unit price /  per 
  • Front view of a model wearing the Ophelia Pink Butterfly Shirt with oversized butterfly sleeves and a pink floral print.

    Ophelia Pink Butterfly Shirt

    Ophelia Pink Butterfly Shirt

    Regular price $199.00
    Regular price Sale price $199.00
    Unit price /  per 
  • Ruby Red Paisley One-Shoulder Maxi Dress — IT'S A FAD. Dress from Noosa, Australia

    Ruby Red Paisley One-Shoulder Maxi Dress

    Ruby Red Paisley One-Shoulder Maxi Dress

    Regular price $199.00
    Regular price Sale price $199.00
    Unit price /  per 
  • Mikonos Kaftan — IT'S A FAD. Kaftan from Noosa, Australia

    Mikonos Kaftan

    Mikonos Kaftan

    Regular price $235.00
    Regular price Sale price $235.00
    Unit price /  per 
  • Black & Cream Ikat Short Sleeve Panel Dress — IT'S A FAD. Dress from Noosa, Australia

    Black & Cream Ikat Short Sleeve Panel Dress

    Black & Cream Ikat Short Sleeve Panel Dress

    Regular price $189.00
    Regular price Sale price $189.00
    Unit price /  per 
  • Chateau Linen Ballon Sleeve Top with belt — IT'S A FAD. Shirts & Tops from Noosa, Australia

    Chateau Linen Ballon Sleeve Top with belt

    Chateau Linen Ballon Sleeve Top with belt

    Regular price $405.00
    Regular price Sale price $405.00
    Unit price /  per 
  • Black & Cream Toile Pink Short — IT'S A FAD. Shorts from Noosa, Australia

    Black & Cream Toile Pink Short

    Black & Cream Toile Pink Short

    Regular price $115.00
    Regular price Sale price $115.00
    Unit price /  per 
  • Close-up of a model wearing the Ophelia pink floral-and-chain print drop-waist dress with a slim tie belt.

    Ophelia Pink Drop Waist dress with slim tie belt

    Ophelia Pink Drop Waist dress with slim tie belt

    Regular price $319.00
    Regular price Sale price $319.00
    Unit price /  per 
  • Rainbow Girlfriend Butterfly Shirt Dress - FINAL SALE — IT'S A FAD. Dress from Noosa, Australia

    Rainbow Girlfriend Butterfly Shirt Dress - FINAL SALE

    Sale

    Rainbow Girlfriend Butterfly Shirt Dress - FINAL SALE

    Regular price $229.00
    Regular price $279.00 Sale price $229.00
    Unit price /  per 
    Sale
  • Forest Green Slim Fit Dress Shirt

    Forest Green Slim Fit Dress Shirt

    Forest Green Slim Fit Dress Shirt

    Regular price $149.00
    Regular price Sale price $149.00
    Unit price /  per 
  • Bowral Check Sarong Shawl Dress — IT'S A FAD. Dress from Noosa, Australia

    Bowral Check Sarong Shawl Dress

    Bowral Check Sarong Shawl Dress

    Regular price $249.00
    Regular price Sale price $249.00
    Unit price /  per 
  • Aztec One Shoulder Belted Tiered Dress — IT'S A FAD. Dress from Noosa, Australia

    Aztec One Shoulder Belted Tiered Dress

    Aztec One Shoulder Belted Tiered Dress

    Regular price $199.00
    Regular price Sale price $199.00
    Unit price /  per 
  • Nadia Dafri Cardi Frou Frou Pinks Pastel — IT'S A FAD. fashion from Noosa, Australia

    Nadia Dafri Cardi Frou Frou Pinks Pastel

    Nadia Dafri Cardi Frou Frou Pinks Pastel

    Regular price $899.00
    Regular price Sale price $899.00
    Unit price /  per 
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OUR MISSION

Sara Leonardi believes in the power of collaboration, creativity, and conscious design. IT'S A FAD. is a Noosa-based women's fashion label offering limited edition clothing in beautiful prints and premium cotton — thoughtfully curated in small runs so every piece stays special.

We work exclusively with women-owned businesses, from manufacturing to the unique pieces we stock. Every item reflects a commitment to craftsmanship, sustainability, and supporting a global community of female entrepreneurs.It's a celebration of friendship. We treat our customers as we do our closest friends — with warmth, honesty, and a shared love for artistry.

Here, every purchase is personal, every piece has a story, and every connection matters.

Visit us at 6/18 Hastings Street, Noosa from 9.30am – 5.00pm, 7 days a week. Holiday hours may differ.

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