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  • NEW ARRIVALS
  • CLOTHING
    • Collections
    • Cardigans / Jackets
    • Resort Collection
    • Dresses
    • Tops
    • Pants / Shorts / Jumpsuits
    • Skirts
    • Sets
    • Kaftans / Cover Ups
  • ACCESSORIES
    • Nadia Dafri Bags
    • All Bags
    • Flabelus Shoes
  • SALE
  • ABOUT / OUR STORY + STYLE
  • CONTACT US
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  • Nadia Dafri Fringe Longer cardigan — IT'S A FAD. fashion from Noosa, Australia

    Nadia Dafri Fringe Longer cardigan

    Nadia Dafri Fringe Longer cardigan

    Regular price $1,099.00
    Regular price Sale price $1,099.00
    Unit price /  per 
  • Raffia Tote Bag 04 — IT'S A FAD. Bags from Noosa, Australia

    Raffia Tote Bag 04

    Raffia Tote Bag 04

    Regular price $135.00
    Regular price Sale price $135.00
    Unit price /  per 
  • Raffia Tote Bag 03 — IT'S A FAD. Bags from Noosa, Australia

    Raffia Tote Bag 03

    Raffia Tote Bag 03

    Regular price $135.00
    Regular price Sale price $135.00
    Unit price /  per 
  • Pebble Rock Modal Sleeper Shirt — IT'S A FAD. Shirts & Tops from Noosa, Australia

    Pebble Rock Modal Sleeper Shirt

    Pebble Rock Modal Sleeper Shirt

    Regular price $199.00
    Regular price Sale price $199.00
    Unit price /  per 
  • NOOSA Orange Recycled Plastic Tote - LGE — IT'S A FAD. Bags from Noosa, Australia

    NOOSA Orange Recycled Plastic Tote - LGE

    NOOSA Orange Recycled Plastic Tote - LGE

    Regular price $139.00
    Regular price Sale price $139.00
    Unit price /  per 
  • WATERMELON Recycled Plastic Tote - SML — IT'S A FAD. Bags from Noosa, Australia

    WATERMELON Recycled Plastic Tote - SML

    WATERMELON Recycled Plastic Tote - SML

    Regular price $99.00
    Regular price Sale price $99.00
    Unit price /  per 
  • EVIL EYE Recycled Knot Tote - SML — IT'S A FAD. Bags from Noosa, Australia

    EVIL EYE Recycled Knot Tote - SML

    EVIL EYE Recycled Knot Tote - SML

    Regular price $99.00
    Regular price Sale price $99.00
    Unit price /  per 
  • Nadia Dafri Tuy Green and Gold — IT'S A FAD. Bags from Noosa, Australia

    Nadia Dafri Tuy Green and Gold

    Sold out

    Nadia Dafri Tuy Green and Gold

    Regular price $575.00
    Regular price Sale price $575.00
    Unit price /  per 
    Sold out
  • Nadia Dafri Feriah Tote NEW 50 — IT'S A FAD. Bags from Noosa, Australia

    Nadia Dafri Feriah Tote NEW 50

    Sold out

    Nadia Dafri Feriah Tote NEW 50

    Regular price $505.00
    Regular price Sale price $505.00
    Unit price /  per 
    Sold out
  • Colorful striped crochet bag held by a person against a plain background

    Nadia Dafri NEW 25

    Sold out

    Nadia Dafri NEW 25

    Regular price $499.00
    Regular price Sale price $499.00
    Unit price /  per 
    Sold out
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OUR MISSION

Sara Leonardi believes in the power of collaboration, creativity, and conscious design. IT'S A FAD. is a Noosa-based women's fashion label offering limited edition clothing in beautiful prints and premium cotton — thoughtfully curated in small runs so every piece stays special.

We work exclusively with women-owned businesses, from manufacturing to the unique pieces we stock. Every item reflects a commitment to craftsmanship, sustainability, and supporting a global community of female entrepreneurs.It's a celebration of friendship. We treat our customers as we do our closest friends — with warmth, honesty, and a shared love for artistry.

Here, every purchase is personal, every piece has a story, and every connection matters.

Visit us at 6/18 Hastings Street, Noosa from 9.30am – 5.00pm, 7 days a week. Holiday hours may differ.

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