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  • NEW ARRIVALS
  • CLOTHING
    • Collections
    • Cardigans / Jackets
    • Resort Collection
    • Dresses
    • Tops
    • Pants / Shorts / Jumpsuits
    • Skirts
    • Sets
    • Kaftans / Cover Ups
  • ACCESSORIES
    • Nadia Dafri Bags
    • All Bags
    • Flabelus Shoes
  • SALE
  • ABOUT / OUR STORY + STYLE
  • CONTACT US
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  • Tangier Ikat Wide Leg Pant — IT'S A FAD. Pants from Noosa, Australia

    Tangier Ikat Wide Leg Pant

    Tangier Ikat Wide Leg Pant

    Regular price $225.00
    Regular price Sale price $225.00
    Unit price /  per 
  • Tangier Ikat Boyfriend Shirt — IT'S A FAD. Shirts & Tops from Noosa, Australia

    Tangier Ikat Boyfriend Shirt

    Tangier Ikat Boyfriend Shirt

    Regular price $225.00
    Regular price Sale price $225.00
    Unit price /  per 
  • Tangier Ikat Kaftan — IT'S A FAD. Kaftan from Noosa, Australia

    Tangier Ikat Kaftan

    Tangier Ikat Kaftan

    Regular price $299.00
    Regular price Sale price $299.00
    Unit price /  per 
  • Orange Toile Chinoiserie Butterfly String Dress — IT'S A FAD. Dress from Noosa, Australia

    Orange Toile Chinoiserie Butterfly String Dress - FINAL SALE

    Sale

    Orange Toile Chinoiserie Butterfly String Dress - FINAL SALE

    Regular price $188.00
    Regular price $235.00 Sale price $188.00
    Unit price /  per 
    Sale
  • Orange Toile Chinoiserie Short — IT'S A FAD. Shorts from Noosa, Australia

    Orange Toile Chinoiserie Short - FINAL SALE

    Sale

    Orange Toile Chinoiserie Short - FINAL SALE

    Regular price $92.00
    Regular price $115.00 Sale price $92.00
    Unit price /  per 
    Sale
  • Bordeux Stripes Slim Fit Shirt

    Bordeux Stripes Slim Fit Shirt

    Bordeux Stripes Slim Fit Shirt

    Regular price $149.00
    Regular price Sale price $149.00
    Unit price /  per 
  • Marbled Panel Dress in Blue - FINAL SALE — IT'S A FAD. Dress from Noosa, Australia

    Marbled Panel Dress in Blue - FINAL SALE

    Sale

    Marbled Panel Dress in Blue - FINAL SALE

    Regular price $239.00
    Regular price $479.00 Sale price $239.00
    Unit price /  per 
    Sale
  • Bordeaux Gold Ikat Maxi Panel Skirt - FINAL SALE — IT'S A FAD. Skirts from Noosa, Australia

    Bordeaux Gold Ikat Maxi Panel Skirt - FINAL SALE

    Sale

    Bordeaux Gold Ikat Maxi Panel Skirt - FINAL SALE

    Regular price $150.00
    Regular price $189.00 Sale price $150.00
    Unit price /  per 
    Sale
  • Romance Blue Prairie Top — IT'S A FAD. Shirts & Tops from Noosa, Australia

    Romance Blue Prairie Top

    Romance Blue Prairie Top

    Regular price $199.00
    Regular price Sale price $199.00
    Unit price /  per 
  • Black & Cream Ikat Cotton Dress - FINAL SALE — IT'S A FAD. Dress from Noosa, Australia

    Black & Cream Ikat Cotton Dress - FINAL SALE

    Sale

    Black & Cream Ikat Cotton Dress - FINAL SALE

    Regular price $209.00
    Regular price $289.00 Sale price $209.00
    Unit price /  per 
    Sale
  • Orange Toile Chinoiserie Sleeveless Panel Dress — IT'S A FAD. Dress from Noosa, Australia

    Orange Toile Chinoiserie Sleeveless Panel Dress - FINAL SALE

    Sale

    Orange Toile Chinoiserie Sleeveless Panel Dress - FINAL SALE

    Regular price $343.20
    Regular price $429.00 Sale price $343.20
    Unit price /  per 
    Sale
  • Bordeaux Gold Ikat Tie Top - FINAL SALE — IT'S A FAD. Tops from Noosa, Australia

    Bordeaux Gold Ikat Tie Top - FINAL SALE

    Sale

    Bordeaux Gold Ikat Tie Top - FINAL SALE

    Regular price $109.00
    Regular price $129.00 Sale price $109.00
    Unit price /  per 
    Sale
  • Woman wearing a pink dress against a plain background

    Sleeveless A-Line Panel Dress – Pink and Mint Seersucker

    Sleeveless A-Line Panel Dress – Pink and Mint Seersucker

    Regular price $229.00
    Regular price Sale price $229.00
    Unit price /  per 
  • A woman modeling a floral long-sleeve mini dress with a tie waist, paired with brown leather slide sandals, against a plain white studio background.

    Ophelia Navy Florals Short Balloon Sleeve Dress

    Ophelia Navy Florals Short Balloon Sleeve Dress

    Regular price $309.00
    Regular price Sale price $309.00
    Unit price /  per 
  • Orange Toile Chinoiserie Long Sleeve Panel Dress — IT'S A FAD. Dress from Noosa, Australia

    Orange Toile Chinoiserie Long Sleeve Panel Dress - FINAL SALE

    Sale

    Orange Toile Chinoiserie Long Sleeve Panel Dress - FINAL SALE

    Regular price $343.20
    Regular price $429.00 Sale price $343.20
    Unit price /  per 
    Sale
  • The Heritage French Cuff Belted Shirt — IT'S A FAD. Shirts & Tops from Noosa, Australia

    The Heritage French Cuff Belted Shirt

    The Heritage French Cuff Belted Shirt

    Regular price $319.00
    Regular price Sale price $319.00
    Unit price /  per 
  • Capri Oversized Shirt with French Cuff - FINAL SALE — IT'S A FAD. Shirts & Tops from Noosa, Australia

    Capri Oversized Shirt with French Cuff - FINAL SALE

    Sale

    Capri Oversized Shirt with French Cuff - FINAL SALE

    Regular price $99.00
    Regular price $159.00 Sale price $99.00
    Unit price /  per 
    Sale
  • Close-up front view of a model wearing the Chocolate Prince of Wales Vest over a white tank with matching check trousers.

    Chocolate Prince of Wales Vest

    Chocolate Prince of Wales Vest

    Regular price $135.00
    Regular price Sale price $135.00
    Unit price /  per 
  • Cherry Check Tiered Cotton Maxi Skirt

    Cherry Check Tiered Cotton Maxi Skirt

    Cherry Check Tiered Cotton Maxi Skirt

    Regular price $159.00
    Regular price Sale price $159.00
    Unit price /  per 
  • Marbled Panel Dress in Pink - FINAL SALE — IT'S A FAD. Dress from Noosa, Australia

    Marbled Panel Dress in Pink - FINAL SALE

    Sale

    Marbled Panel Dress in Pink - FINAL SALE

    Regular price $239.00
    Regular price $479.00 Sale price $239.00
    Unit price /  per 
    Sale
  • Close-up of Ophelia pink floral shorts with an elasticated waist, leopard-print drawstring, and a model’s hand in the side pocket.

    Ophelia Pink Short

    Ophelia Pink Short

    Regular price $109.00
    Regular price Sale price $109.00
    Unit price /  per 
  • Pink and Green Ikat Panel Dress — IT'S A FAD. Dress from Noosa, Australia

    Pink and Green Ikat Panel Dress

    Pink and Green Ikat Panel Dress

    Regular price $269.00
    Regular price Sale price $269.00
    Unit price /  per 
  • How to Dress for the Mediterranean

    How to Dress for the Mediterranean

    June 15, 2026
    Blog

    How to Dress for the Mediterranean

    June 15, 2026
    Blog
  • As seen in InNoosa Magazine

    As seen in InNoosa Magazine

    April 13, 2026
    Blog

    As seen in InNoosa Magazine

    April 13, 2026
    Blog
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OUR MISSION

Sara Leonardi believes in the power of collaboration, creativity, and conscious design. IT'S A FAD. is a Noosa-based women's fashion label offering limited edition clothing in beautiful prints and premium cotton — thoughtfully curated in small runs so every piece stays special.

We work exclusively with women-owned businesses, from manufacturing to the unique pieces we stock. Every item reflects a commitment to craftsmanship, sustainability, and supporting a global community of female entrepreneurs.It's a celebration of friendship. We treat our customers as we do our closest friends — with warmth, honesty, and a shared love for artistry.

Here, every purchase is personal, every piece has a story, and every connection matters.

Visit us at 6/18 Hastings Street, Noosa from 9.30am – 5.00pm, 7 days a week. Holiday hours may differ.

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