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  • NEW ARRIVALS
  • CLOTHING
    • Collections
    • Cardigans / Jackets
    • Resort Collection
    • Dresses
    • Tops
    • Pants / Shorts / Jumpsuits
    • Skirts
    • Sets
    • Kaftans / Cover Ups
  • ACCESSORIES
    • Nadia Dafri Bags
    • All Bags
    • Flabelus Shoes
  • SALE
  • ABOUT / OUR STORY + STYLE
  • CONTACT US
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  • Nadia Dafri ILKNUR XL Tote - 68 — IT'S A FAD. Bags from Noosa, Australia

    Nadia Dafri ILKNUR XL Tote - 68

    Nadia Dafri ILKNUR XL Tote - 68

    Regular price $696.00
    Regular price Sale price $696.00
    Unit price /  per 
  • Nadia Dafri Clutch 25 — IT'S A FAD. Bags from Noosa, Australia

    Nadia Dafri Clutch 25

    Nadia Dafri Clutch 25

    Regular price $618.00
    Regular price Sale price $618.00
    Unit price /  per 
  • Nadia Dafri SIS CLUTCH - 32 — IT'S A FAD. Bags from Noosa, Australia

    Nadia Dafri SIS CLUTCH - 32

    Nadia Dafri SIS CLUTCH - 32

    Regular price $535.00
    Regular price Sale price $535.00
    Unit price /  per 
  • Nadia Dafri Ilknur Tote - 05 — IT'S A FAD. Bags from Noosa, Australia

    Nadia Dafri Ilknur Tote - 05

    Nadia Dafri Ilknur Tote - 05

    Regular price $510.00
    Regular price Sale price $510.00
    Unit price /  per 
  • Nadia Dafri Cardi W05 — IT'S A FAD. Knitwear from Noosa, Australia

    Nadia Dafri Cardi W05

    Nadia Dafri Cardi W05

    Regular price $850.00
    Regular price Sale price $850.00
    Unit price /  per 
  • Nadia Dafri Cardi AW03 - Verde 3/4 sleeve — IT'S A FAD. Knitwear from Noosa, Australia

    Nadia Dafri Cardi AW03 - Verde 3/4 sleeve

    Nadia Dafri Cardi AW03 - Verde 3/4 sleeve

    Regular price $869.00
    Regular price Sale price $869.00
    Unit price /  per 
  • Nadia Dafri Cardi AW06 — IT'S A FAD. Knitwear from Noosa, Australia

    Nadia Dafri Cardi AW06

    Nadia Dafri Cardi AW06

    Regular price $869.00
    Regular price Sale price $869.00
    Unit price /  per 
  • Nadia Dafri Cardi W06 — IT'S A FAD. Knitwear from Noosa, Australia

    Nadia Dafri Cardi W06

    Nadia Dafri Cardi W06

    Regular price $869.00
    Regular price Sale price $869.00
    Unit price /  per 
  • Nadia Dafri Cardi 07 — IT'S A FAD. Knitwear from Noosa, Australia

    Nadia Dafri Cardi 07

    Nadia Dafri Cardi 07

    Regular price $850.00
    Regular price Sale price $850.00
    Unit price /  per 
  • Nadia Dafri Cardi W12 — IT'S A FAD. Knitwear from Noosa, Australia

    Nadia Dafri Cardi W12

    Nadia Dafri Cardi W12

    Regular price $869.00
    Regular price Sale price $869.00
    Unit price /  per 
  • Nadia Dafri Cardi Frou Frou Pinks Pastel — IT'S A FAD. fashion from Noosa, Australia

    Nadia Dafri Cardi Frou Frou Pinks Pastel

    Nadia Dafri Cardi Frou Frou Pinks Pastel

    Regular price $899.00
    Regular price Sale price $899.00
    Unit price /  per 
  • Nadia Dafri Cardi W10 — IT'S A FAD. Knitwear from Noosa, Australia

    Nadia Dafri Cardi W10

    Nadia Dafri Cardi W10

    Regular price $869.00
    Regular price Sale price $869.00
    Unit price /  per 
  • Nadia Dafri Fringe Longer cardigan — IT'S A FAD. fashion from Noosa, Australia

    Nadia Dafri Fringe Longer cardigan

    Nadia Dafri Fringe Longer cardigan

    Regular price $1,099.00
    Regular price Sale price $1,099.00
    Unit price /  per 
  • Raffia Tote Bag 04 — IT'S A FAD. Bags from Noosa, Australia

    Raffia Tote Bag 04

    Raffia Tote Bag 04

    Regular price $135.00
    Regular price Sale price $135.00
    Unit price /  per 
  • Raffia Tote Bag 03 — IT'S A FAD. Bags from Noosa, Australia

    Raffia Tote Bag 03

    Raffia Tote Bag 03

    Regular price $135.00
    Regular price Sale price $135.00
    Unit price /  per 
  • NOOSA Orange Recycled Plastic Tote - LGE — IT'S A FAD. Bags from Noosa, Australia

    NOOSA Orange Recycled Plastic Tote - LGE

    NOOSA Orange Recycled Plastic Tote - LGE

    Regular price $139.00
    Regular price Sale price $139.00
    Unit price /  per 
  • White Cactus Silk with Silver Leather Fringe Weekender — IT'S A FAD. fashion from Noosa, Australia

    White Cactus Silk with Silver Leather Fringe Weekender

    White Cactus Silk with Silver Leather Fringe Weekender

    Regular price $350.00
    Regular price Sale price $350.00
    Unit price /  per 
  • Black & Cream Ikat Cotton Dress - FINAL SALE — IT'S A FAD. Dress from Noosa, Australia

    Black & Cream Ikat Cotton Dress - FINAL SALE

    Sale

    Black & Cream Ikat Cotton Dress - FINAL SALE

    Regular price $209.00
    Regular price $289.00 Sale price $209.00
    Unit price /  per 
    Sale
  • A woman modeling a sleeveless, one-shoulder maxi dress with a vibrant pink, red, and green floral print against a plain white studio background.

    Ophelia Pink Florals One Shoulder Belted Tiered dress

    Ophelia Pink Florals One Shoulder Belted Tiered dress

    Regular price $335.00
    Regular price Sale price $335.00
    Unit price /  per 
  • A woman modeling a floral long-sleeve mini dress with a tie waist, paired with brown leather slide sandals, against a plain white studio background.

    Ophelia Navy Florals Short Balloon Sleeve Dress

    Ophelia Navy Florals Short Balloon Sleeve Dress

    Regular price $309.00
    Regular price Sale price $309.00
    Unit price /  per 
  • Wow! Recycled Plastic Knot Tote - LGE — IT'S A FAD. Bags from Noosa, Australia

    Wow! Recycled Plastic Knot Tote - LGE

    Wow! Recycled Plastic Knot Tote - LGE

    Regular price $139.00
    Regular price Sale price $139.00
    Unit price /  per 
  • OOPS! Recycled Plastic Knot Tote - SML — IT'S A FAD. Bags from Noosa, Australia

    OOPS! Recycled Plastic Knot Tote - SML

    OOPS! Recycled Plastic Knot Tote - SML

    Regular price $99.00
    Regular price Sale price $99.00
    Unit price /  per 
  • EVIL EYE Recycled Knot Tote - SML — IT'S A FAD. Bags from Noosa, Australia

    EVIL EYE Recycled Knot Tote - SML

    EVIL EYE Recycled Knot Tote - SML

    Regular price $99.00
    Regular price Sale price $99.00
    Unit price /  per 
  • Ruby Red Paisley One-Shoulder Maxi Dress — IT'S A FAD. Dress from Noosa, Australia

    Ruby Red Paisley One-Shoulder Maxi Dress

    Ruby Red Paisley One-Shoulder Maxi Dress

    Regular price $199.00
    Regular price Sale price $199.00
    Unit price /  per 
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OUR MISSION

Sara Leonardi believes in the power of collaboration, creativity, and conscious design. IT'S A FAD. is a Noosa-based women's fashion label offering limited edition clothing in beautiful prints and premium cotton — thoughtfully curated in small runs so every piece stays special.

We work exclusively with women-owned businesses, from manufacturing to the unique pieces we stock. Every item reflects a commitment to craftsmanship, sustainability, and supporting a global community of female entrepreneurs.It's a celebration of friendship. We treat our customers as we do our closest friends — with warmth, honesty, and a shared love for artistry.

Here, every purchase is personal, every piece has a story, and every connection matters.

Visit us at 6/18 Hastings Street, Noosa from 9.30am – 5.00pm, 7 days a week. Holiday hours may differ.

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