Skip to content

NEW ARRIVALS

Final Chapters Sale • Final Sizes

  • NEW ARRIVALS
  • CLOTHING
    • Collections
    • Cardigans / Jackets
    • Resort Collection
    • Dresses
    • Tops
    • Pants / Shorts / Jumpsuits
    • Skirts
    • Sets
    • Kaftans / Cover Ups
  • ACCESSORIES
    • Nadia Dafri Bags
    • All Bags
    • Flabelus Shoes
  • SALE
  • ABOUT / OUR STORY + STYLE
  • CONTACT US
Log in
  • Facebook
  • Instagram
itsafad
  • NEW ARRIVALS
  • CLOTHING
    • Collections
    • Cardigans / Jackets
    • Resort Collection
    • Dresses
    • Tops
    • Pants / Shorts / Jumpsuits
    • Skirts
    • Sets
    • Kaftans / Cover Ups
  • ACCESSORIES
    • Nadia Dafri Bags
    • All Bags
    • Flabelus Shoes
  • SALE
  • ABOUT / OUR STORY + STYLE
  • CONTACT US
Log in Cart

Item added to your cart

Search results

  • Close-up of a model wearing the Ophelia pink floral-and-chain print drop-waist dress with a slim tie belt.

    Ophelia Pink Drop Waist dress with slim tie belt

    Ophelia Pink Drop Waist dress with slim tie belt

    Regular price $319.00
    Regular price Sale price $319.00
    Unit price /  per 
  • WATERMELON Recycled Plastic Tote - SML — IT'S A FAD. Bags from Noosa, Australia

    WATERMELON Recycled Plastic Tote - SML

    WATERMELON Recycled Plastic Tote - SML

    Regular price $99.00
    Regular price Sale price $99.00
    Unit price /  per 
  • Close-up of a model wearing the Ophelia Snakes Butterfly Dress with a navy, gold, and rust geometric print.

    Ophelia Snakes Butterfly Dress

    Ophelia Snakes Butterfly Dress

    Regular price $219.00
    Regular price Sale price $219.00
    Unit price /  per 
  • A woman modeling a tiered maxi dress with a navy blue base featuring a gold chain-link pattern on the bodice and a colorful floral print on the skirt.

    Ophelia Snakes & Florals Smocked Tiered Maxi Dress

    Ophelia Snakes & Florals Smocked Tiered Maxi Dress

    Regular price $369.00
    Regular price Sale price $369.00
    Unit price /  per 
  • Orange Toile Chinoiserie Butterfly String Dress — IT'S A FAD. Dress from Noosa, Australia

    Orange Toile Chinoiserie Butterfly String Dress - FINAL SALE

    Sale

    Orange Toile Chinoiserie Butterfly String Dress - FINAL SALE

    Regular price $188.00
    Regular price $235.00 Sale price $188.00
    Unit price /  per 
    Sale
  • Blu Joie de vivre Dress - FINAL SALE — IT'S A FAD. Dress from Noosa, Australia

    Blu Joie de vivre Dress - FINAL SALE

    Sale

    Blu Joie de vivre Dress - FINAL SALE

    Regular price $299.00
    Regular price $315.00 Sale price $299.00
    Unit price /  per 
    Sale
  • Nadia Dafri NEW — IT'S A FAD. Bags from Noosa, Australia

    Nadia Dafri NEW

    Nadia Dafri NEW

    Regular price $499.00
    Regular price Sale price $499.00
    Unit price /  per 
  • Nadia Dafri SIS Clutch NEW 37 — IT'S A FAD. Bags from Noosa, Australia

    Nadia Dafri SIS Clutch NEW 37

    Nadia Dafri SIS Clutch NEW 37

    Regular price $535.00
    Regular price Sale price $535.00
    Unit price /  per 
  • Nadia Dafri SIS Clutch NEW 38 — IT'S A FAD. Bags from Noosa, Australia

    Nadia Dafri SIS Clutch NEW 38

    Nadia Dafri SIS Clutch NEW 38

    Regular price $535.00
    Regular price Sale price $535.00
    Unit price /  per 
  • Nadia Dafri ilknur XL Tote NEW 46 — IT'S A FAD. Bags from Noosa, Australia

    Nadia Dafri ilknur XL Tote NEW 46

    Nadia Dafri ilknur XL Tote NEW 46

    Regular price $696.00
    Regular price Sale price $696.00
    Unit price /  per 
  • Hand holding a striped crochet bag against a plain background

    Nadia Dafri Feriah Tote XL - NEW 34

    Sold out

    Nadia Dafri Feriah Tote XL - NEW 34

    Regular price $599.00
    Regular price Sale price $599.00
    Unit price /  per 
    Sold out
  • 1
  • …
  • 3
  • 4
  • 5

QUICK LINKS

  • Shop Range
  • Gift Cards
  • Size Charts
  • Shipping
  • Ordering & Payment
  • Product Information & Care
  • Refund/Returns
  • Privacy Policy
  • EU withdrawal Form
  • Terms & Conditions
  • Reviews
  • Join our VIP List
  • Contact Us

OUR MISSION

Sara Leonardi believes in the power of collaboration, creativity, and conscious design. IT'S A FAD. is a Noosa-based women's fashion label offering limited edition clothing in beautiful prints and premium cotton — thoughtfully curated in small runs so every piece stays special.

We work exclusively with women-owned businesses, from manufacturing to the unique pieces we stock. Every item reflects a commitment to craftsmanship, sustainability, and supporting a global community of female entrepreneurs.It's a celebration of friendship. We treat our customers as we do our closest friends — with warmth, honesty, and a shared love for artistry.

Here, every purchase is personal, every piece has a story, and every connection matters.

Visit us at 6/18 Hastings Street, Noosa from 9.30am – 5.00pm, 7 days a week. Holiday hours may differ.

Don’t miss the next drop

  • Facebook
  • Instagram
Payment methods
  • American Express
  • Apple Pay
  • Google Pay
  • Mastercard
  • Union Pay
  • Visa
© 2026, itsafad Powered by Shopify
  • Choosing a selection results in a full page refresh.